Refocusing on Purpose and Values for Engagement

This session is an interactive workshop with small breakout groups. You will be matched with similar peers to co-curate frameworks to help drive your people strategy – using our unique workshop technology and digital interactive tools, you will explore radical new ideas and enjoy face-to-face networking with like-minded people leaders.

Shared purpose and values are crucial to building trust and engagement within organisations, but after a year of difficult decisions many have had that trust shaken. Customers and employees alike are demanding more accountability from organisations – they want to feel that they are supporting businesses that give back to the community. Organisations need to take steps to re-establish their position as active contributors that care about more than just the bottom line.  

Using sustainability as an example, this two-part session will explore frameworks to begin connecting your organisation’s values and purpose to a business case for corporate social responsibility. Examine how this builds trust, engagement and a shared sense of purpose, with practical examples of changes you can implement to show you care for your people and planet.

What is an interactive workshop?

HRD: A Virtual Experience will be running a new format of interactive sessions – a strategy focussed presentation combined with a follow-up workshop session on directly related content.  

During the presentation (~20 mins) delegates will hear from an expert practitioner or thought leader on a key challenge area highlighted by our in-house market analysis and research. This will take the form of research-based insights, practical experiences and strategic thought leadership.   

This presentation will be followed by the opportunity to join their peers in an intimate workshop discussion (~40 mins). Delegates will be automatically moved into smaller breakout groups. Guided by a facilitator, they will have the opportunity to discuss their thoughts on the presentation, share their own experiences and work through a series of tasks or discussion points to cocreate their own blueprints to immediately apply within their organisation.  

After the workshop, delegates will have the opportunity to join an invite-only forum in order to continue to connect as a community with those they met in their workshop, and others interested in the challenge area.

Why are we running these?

In discussions with our community there were a few aspects that stood out as key to valuable learning experiences. We’ve developed the programme to deliver the opportunity to learn directly from expert sources grounded in real-world experience, whilst also creating the space to discuss individual and complex challenges in depth with peers. The workshops are designed for participants to co-create and tailor frameworks and blueprints that have immediate relevance to their business. These discussions and new connections will grow into authentic networks that delegates can continue to tap into and support each other in. 

 HRD: A Virtual Experience will create the forum for highly focussed learning and connection, allowing senior HR practitioners and people leaders to: 

  • solve their critical business challenges for tangible business value 
  • share strategic information and experiences 
  • co-create solutions in a collaborative environment
  • create lasting connections with like-minded peers 

 Target Focus/Challenge Area

Bringing purpose and values to the fore in order to engage with a disillusioned workforce and refresh brand image.   

Senior practitioners with interests/challenges in:   

  • Connecting with employees on shared values and purpose   
  • Extending purpose beyond areas that directly affect the bottom line and looking at wider stakeholders – sustainability, CSR etc.   
  • Exploring the options and business case for investing in purpose and value driven strategies  

Benefits of attending

  • Examine the purposes and values that are most key to your organisation’s identity and goals  
  • Reframe those purposes and values in a way that supports engagement and connection with employees   
  • Create a framework and business case for investment in causes external to the organisation   

 Register Now


Karen Bates

People Director

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